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juli 03, 2006
Boken "The Long Tail" av Chris Anderson har nu kommit!
Nu har boken The Long Tai - why the future of business is selling less of morel (Bokus, ISBN: 1401308600) av Chris Anderson kommit (och finns här bredvid på skrivbordet).
Chris Anderson skrev 2004 den uppmärksammade Wired-artikeln The Long Tail och påbörjade sedan boken. Man har kunnat följa hur arbete pågått via bloggen The Long Tail där det nu finns mängder av intressanta artiklar.
En sammanfattning om vad boken handlar om finns på Aboutsidan, och så här säger man i en reklamblurb kopierad från Bokus-sidan):
What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?"The Long Tail" is a powerful new force in our economy: the rise of the niche. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.
However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.
The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.
Perfekt semesterbok när semestern väl infaller (vilket den gör inom en handfull fingrars dagar).
Se även
"The Long Tail" och "long tail".
Posted by hakank at juli 3, 2006 07:06 EM Posted to Böcker | Spelteori och ekonomi
Comments
Ahh, bra tips! Den ska jag definitivt läsa på semestern. :D
Posted by: Andreas Larsson at juli 5, 2006 12:45 EM
Mycket intressant. Jag ser fram emot en recension!
Posted by: Lars Olofsson at juli 6, 2006 12:16 EM
Hejsan
Den är beställd. Ska bli intressant. Samtidigt har man så att säga redan bra koll på handlingen eftersom man följt bloggen. Kommer det att påverka upplevelsen av boken? Återstår att se.
Mvh Erik
Posted by: Erik Starck at juli 10, 2006 09:37 FM