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maj 11, 2005

"The Long Tail" och "long tail"

Chris Anderson, som myntade den marknadsmässiga/kulturella termen "The Long Tail" (i bestämd form), redogör på sin blogg The Long Tail om upprinnelsen till termskapandet och jämför med det äldre statistiska begreppet "long tail". Det gör han i The origin of "The Long Tail":

To be precise, what I coined was the notion of looking at the tail itself as a new market. The use of the proper noun (including "The") is not incidental, but is intrinsic to the observation that we have historically looked at the market at the head of the curve in isolation, and we can now shift our gaze to the right and see that the tail is another market.

(Mycket "Long Tail" blev det visst...)

Relaterat
Wikipedia-artikeln The Long Tail.

Stefan Waldeck skriver bl.a. om dessa saker på sin blogg State808 (State808 is about the Internet, Digital Media and Marketing.). Se t.ex. anteckningen Search Long Tail. (Ny-bloggtipset kom via Henrik Torstensson.)

Posted by hakank at maj 11, 2005 05:51 EM Posted to Spelteori och ekonomi | Statistik/data-analys