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december 07, 2003
Blogging Survey Results
The Blog Search Engine held a survey on blogging which was concluded on December 1, 2003. The 610 survey respondents were made up mainly of blog owners who have submitted their blog to the Blog Search Engine (over 2,800 blogs submitted) and other blog owners contacted through different channels.
Flera intressanta resultat framkom, t.ex..
An overwhelming amount of bloggers, 90.7%, have never been contacted by a company or organization with product or service information, asking the blogger to blog about them. This may be because the public relations industry has yet to direct a large amount of its efforts towards bloggers.
...
Although the majority of bloggers have yet to be contacted by a company or organization with blogging info related to a product or service, 73.9% off all bloggers are open to receiving and blogging about such information.
This is in vast contrast to advertising where only 29.4% of all bloggers surveyed are open to running ads (run advertisements or would like to).
However, 41.8% of bloggers may be open to PR contacts, but are willing to post a negative review in their blog if they do not like the product.
The PR industry has to be extra careful with bloggers by first reading their material, likes and dislikes, and then, pitching product or service information customized to the blogger.
Bloggers are more open to public relations efforts than the are for running advertising.
(För närvarande kommer jag inte åt bloggen från min hemdator.)
Via Zephoria.
Posted by hakank at december 7, 2003 01:43 EM Posted to Blogging