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oktober 15, 2003
Design och magi
Tog har en intressant jämförelse mellan magiker och design. Dölj det komplexa för användaren.
Från Web wizards weave their magic:
Former Apple veteran Bruce "Tog" Tognazzini argues that the secrets of successful websites are the same as those of successful magicians.
Now with the usability consultancy firm, the Nielsen Norman Group, Tog has been looking at how people interact with their computers and the net.
He has found a surprising number of similarities between magic and web design.
"Both are based on illusion and misdirection, making us believe something which is not real and doesn't actually exist," he says.
...
Much of it revolves around simulation and dissimulation. Magicians do this all the time, making someone believe something which is not actually happening.
...
"Keep it useful, keep it swift and then add showmanship," Tog advises any would-be web wizards.
Posted by hakank at oktober 15, 2003 03:23 EM Posted to Systemutveckling
Comments
That's exactly what I've been keeping my mind on lately. In fact, a web site MUST attract people, make them come back again and again. It must be appealing and unforgettable.
And while making people believe that virtual reality does exist, a web-designer should put all his energy and inspiration into his site.
Posted by: Helen at juli 23, 2004 08:24 EM